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Chess Pieces

What is Marketing Strategy?

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Marketing Strategy is your game plan – based on your business challenges and goals. It includes a plan for how you’ll achieve your goals and the targeted marketing actions needed to make it happen.

How Marketing Strategy & Planning Works

Key to this is knowing who you are targeting and why. It involves building buyer personas based on data (not assumed!) so you’re clear who your audiences are, what they value, their pain points and how you can help. This will help you to tailor your content for maximum impact. It’ll also help you identify how best to target them, when, and which platforms to boost your chances of success.

Benefits of Marketing Strategy & Planning

  • A marketing strategy will help ensure your marketing goals and activity are aligned to your business goals.

  • It provides clear direction and focus for maximum effectiveness in the short, medium and long term.

  • It helps your money work harder, clarifying where you want to invest for the best return.

  • By truly understanding your customers, competitors and marketplace, you’ll be able to offer value at a time and place when your audience(s) need it most.

  • With an ever increasing range of channels, formats, and competition for your customer’s attention, it’s never been more important to have a clear, considered plan of action.  

How We Work With You

We work closely with you to understand your goals, challenges, market place and current activity. Central to this is a marketing audit to identify what’s working well and areas for development both internally and externally. This enables us to provide a clear plan of action using insight to deliver more value for your customers.


Whether you’re looking to launch a new product, enter a new market, boost online sales or perhaps expand your weekend business, our integrated marketing plans help guide your activity for business growth.  

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