For Web:

Search engines are constantly looking for specific keywords, phrases or questions on your websites and blogs to support your ranking authority and position. Your website visitors have very short attention spans and want to be engaged, reassured and inspired by your products and services quickly, and in a tone that resonates with them and is authentic to your brand.

For Social Media:

To grow your social media followers - again - it’s all about what you say, how you say it and the frequency and format combination you are seen in their feed. Constant selling is a turn off, but a balance of entertaining, informing and awareness content provides a platform that is more likely to grow loyalty and engagement keeping your business front of mind.

For Print: The same rules apply regarding concise, to the point copy with clear messaging and calls to action in the appropriate brand voice, language and style. 

Effective copy concisely informs and engages your target audiences, whether existing customers or potential leads, to support brand loyalty ultimately leading to business growth and a loyal customer community.