Google Ads/Facebook Ads
Get your business in front of the right people with pay-per-click advertising that delivers immediate results.
What is PPC?
Pay-per-click (not Pumpkin Patch Churchfields) can put your business at the top of search results when customers look for what you offer. On social platforms, when they’re planning their next adventure, you could be right there in their feed too.
We use Google Ads and Meta advertising for tourism and wellbeing brands. Why? Because we know exactly where your customers look, what makes them click, and how to turn those clicks into bookings.
Instant visibility. Immediate results.
Your competitors are already using PPC to reach your ideal customers. It can be a relatively low-cost and effective way to quickly reach an engaged audience who want what you sell. While SEO can take months to deliver results, PPC takes minutes. Launch today. See enquiries today.
With PPC, you get complete control over who sees your ads, when they see them, and what they see. Everything’s potentially trackable, from the first click to the final booking. We’ve run PPC for enough tourism brands to know what converts. The right keywords. The right audiences. The right message at the right time. We apply what works.
How we manage your PPC success
We don’t just set up your ads and hope for the best. We actively manage every campaign, to get maximum value from your PPC budget. Here’s how we’ll work with you:
Research
We’ll dig deep into your business goals and budget to research the exact terms your customers search and identify the audiences most likely to buy.
AudienceCampaign creation
We’ll build your PPC campaign around what we’ve learned, connecting the dots between their searches and your service.
Landing pages
Clicks mean nothing without conversions. We create dedicated landing pages that match your users’ search intent. Clear messaging. Strong calls to action. Everything optimised to turn visitors into customers.
Optimisation
PPC isn’t a ‘set-and-forget’ activity. We’ll monitor your campaign’s performance, adjusting your bids, and cutting what doesn’t work, to ensure your budget goes further.
Reporting
No vanity metrics or confusing jargon. We show you exactly what you’re getting for your money – cost per click, conversion rates, return on ad spend. Plus, clear recommendations for scaling what works.
Full control
Nothing launches without your approval. If you want to pause your campaign during busy periods, increase your budget when you need more bookings, or test a new service, we’ll make it happen.
Case Study
To help build awareness for Riverside Cabins, we run targeted Facebook and Instagram advertising which has driven online traffic and bookings with an average cost per click of just 3p! Using a combination of targeted ads for new lead acquisition, as well as retargeting, together with relevant themes such as dog friendly accommodation, it’s been a great cost effective option to reach relevant audiences quickly.
To capture warmer leads lower down the sales funnel, an effective Google Search Ad has driven engaged traffic to their website with a CTR of 19.3% (significantly above the travel industry average of 10.03%SE Journal).
