Influencer marketing
Turn trusted industry voices into powerful brand advocates and watch your bookings multiply.
What is influencer marketing?
Influencer marketing connects you with relevant, authentic voices for your business, who your customers already follow and believe in.
We’ve built relationships with tourism and wellbeing influencers who genuinely love what you offer. From adventure seekers with engaged followers to wellness advocates with wide reach, who book experiences just like yours. These aren’t random partnerships. They’re carefully matched collaborations that deliver measurable results for your business.
We know which influencers can drive results, with honest reviews and quality content that convert their followers into your customers.
Photo: @steppingthroughfilm
Why influencer marketing works
When done right, influencer marketing delivers results that traditional activities can’t touch:
Instant credibility
Build trust through voices your customers follow and engage with. One visit beats a hundred ads.
Perfect targeting
Reach the right audience through influencers whose followers match your ideal customer profile.
Authentic content
Get stunning photography and video content you can share.
Drive sales
Watch your reservations spike as influencers share their experiences with their engaged followers.
Cost-effective
Micro-influencers can deliver better ROI than big names, with highly engaged audiences at a fraction of the cost.
Lasting impact
The content lives on, driving clicks and bookings months after your initial partnership ends.
How we make influencer marketing work for you
We’re always building relationships with influencers who actually move the needle for leisure and tourism brands like yours. Here’s what to expect when you work with us:
Research
We’ll take a deep dive into your target audience to understand what resonates. This insight shapes everything, from the influencers we approach to the content we suggest they showcase.
Influencer matching
We identify the influencers whose values, style and audience align with your brand. We look for genuine engagement, not just accounts with the most followers. Our existing relationships mean faster responses and better rates.
Outreach and negotiation
We handle all initial contact and negotiations on your behalf. Clear briefs, fair terms and realistic expectations set every partnership up for success.
Campaign management
We manage every detail, from coordinating influencer visits and campaigns to ensuring they deliver what’s been agreed. Our hands-on approach allows you to focus on providing an amazing experience while we handle the logistics, timelines and content requirements.
Performance tracking
We monitor every post, story and mention to track real results. New followers, engagement rates, reach and, most importantly, sales attributed to each partnership.
Optimisation and growth
Full campaign reviews show exactly what worked and what didn’t. We’ll identify your star performers for ongoing partnerships and continuously refine your influencer strategy for maximum impact.
Case study
We work with a range of relevant influencers for Puzzlewood covering a number of target audiences including nature lovers, setjetters, families and photographers. An Influencer visit from The Med Gardener had over 1.1M views and growing, reaching 986k accounts and 37k saves, leading to an 8% uplift in followers and 5% increase in footfall within a month.
