PR
Get your brand in the headlines and build trust that advertising can’t buy.
What is PR?
PR puts your story in front of the right people at the right time… without paying for the space. It’s the difference between telling people you’re brilliant and having the media say it for you.
With experience in leisure, tourism and wellbeing PR, we create compelling stories about your business that journalists love to share with their readers. From local newspapers to trade magazines, online to radio and TV, we know what grabs attention and secures that prized media coverage you need.
For brands like yours, PR delivers something paid advertising never can – third-party endorsement that turns browsers into believers. Every award win, new launch or milestone is an opportunity to build your reputation and fill your calendar.
Why is PR important?
Strategic PR delivers results that compound over time:
Trust
When journalists write about your business, their readers listen. One feature can carry more weight than months of paid-for advertising.
Visibility
Earn column inches or airtime without spending on ad space. Your stories reach thousands of potential customers at zero media cost.
SEO
Quality press coverage creates valuable backlinks and off-page SEO value that boost your search rankings for years to come.
Social proof
Award wins and press features send powerful trust signals to your audience across your website and marketing materials.
Competitive edge
Independent editorial coverage positions you as an industry leader.
Momentum
Each piece of coverage makes the next one easier to secure. Journalists love writing about businesses already making waves.
Our PR services
Press releases
We spot the stories hiding in your business. The anniversary others miss. The trend you’re pioneering. The award worth shouting about. Then, we write compelling media releases that editors want to run, targeting the right publications with the right angle at the right time.
Award submissions
Every sector has awards worth winning. We’ll identify the right opportunities, create compelling entries and maximise the PR value if you get shortlisted or win. Award logos are trust signals that work harder than any advertisement.
Event promotion
Hosting an event? We’ll ensure it gets the attention it deserves. From pre-event buzz to post-event coverage, we’ll help you make the most of event PR opportunities that build authority in your sector.
Influencer collaborations
We connect you with relevant content creators who genuinely love what you offer. Get real reviews that drive real results. From micro-influencers to established travel bloggers, we manage the partnerships that turn their engaged followers into your loyal customers.
Brand partnerships
We can connect you with complementary brands for competitions and collaborations that grow both audiences. These partnerships bring fresh leads into your database, amplifying reach beyond what either brand could achieve alone.
Case study
We’ve helped various clients feature on the BBC to showcase their products and services. OurPulse were interviewed about their innovative new mental health monitoring app, Ross-on-Wye Canoes by Midlands Today for a feature on the region’s tourism, and Puzzlewood had some great coverage to launch a special event with renowned artist Ed Elliot.
Elsewhere, we’ve supported several clients with multi-award winning applications, helping to raise their profile and position their brands. Most recently Riverside Cabins secured the top spot at the Visit England West Midlands Tourism Awards for the third year running for Best Sustainable Business and Self Catering Accommodation, while others are finalists in the Chamber of Commerce Awards and other prestigious tourism awards.