Background
We’ve worked with Riverside since December 2020, just 3 months after their launch during the pandemic. Within the first year we helped exceed year 1 target of 200 bookings to 450 despite fluctuating government travel and social mixing restrictions and significant operational challenges.
Paid search and paid social have generated (and continue to generate) great results at key times of year alongside a curated social media strategy which has built a solid follower base from 600 to over 6000 on Facebook and 10.5k on Instagram.
To build awareness, targeted Facebook and Instagram advertising has driven online traffic and bookings with an average cost per click of just 3p.
For warmer leads lower down the sales funnel, an effective Google Search Ad has driven key traffic to the website with a CTR of 19.3% (significantly above the travel industry average of 10.03%SE Journal).
Growing all important first party data, we identified great partners with relevant audiences for collaborations. A recent competition with Ruff & Tumble Drying Coats for this dog friendly accommodation grew the database by 90%!
PR – Awards can really help amplify your business as well as reassuring interested customers! We successfully supported Riverside Cabins with various award entries, resulting in them winning Best Sustainable, Ethical and Responsible Tourism Business in the 2023 and 2024 West Midlands Tourism Awards following previous wins in 2022 for Best New Business and Glamping Park.We also work with Green Tourism on their behalf, where they achieved an impressive SIlver Award. Also shortlisted for imminent Chamber of Commerce Awards for Best Company 2024!
The Brief
We’ve been working with Riverside Cabins for over 3 years, providing a full marketing service to help build awareness and maximise occupancy for this year round business. Joining them just 3 months after they launch during the pandemic, we helped exceed their year 1 target by 100% despite fluctuating travel restrictions…
Our Work
Identifying and targeting relevant audiences, we put together and actioned a marketing plan including:
A clear social media strategy
Helping to build and curate content
Targeted marketing
Targeted Google and Meta advertising to grow awareness and capture warm leads
Press & PR
Press and pr including influencer visits, relevant collaborations and award applications.
Email marketing management and implementation
Growing a database and campaigns to help build community and engagement to support retention.
Web optimisation
To ensure it’s working as hard as possible, as well as a smooth, paperless booking process both direct and via third party platforms including Airbnb and booking,com
Other services
Plenty of project management too including coordinating photoshoots, collaborating with local attractions, tourism boards and relevant partners.
The results so far:
Key results
- Bookings have grown exponentially, enabling the business to expand with additional lodges to more than double capacity and enjoy year round opening.
- To build awareness, the targeted Facebook and Instagram advertising has driven online traffic and bookings with an average cost per click of just 3p.
- For warmer leads lower down the sales funnel, an effective Google Search Ad has driven key traffic to the website with a CTR of 19.3% (significantly above the travel industry average of 10.03%SE Journal).
- Bookings have grown exponentially, enabling the business to expand with additional lodges to more than double capacity and enjoy year round opening.
- We’ve helped them grow an engaged database (that all important first party data!), by identifying great partners with relevant audiences for collaborations. A recent competition with Ruff & Tumble Drying Coats for this dog friendly accommodation grew the database by 90%! Email newsletters and campaigns have impressive open and click rates and we’ve secured timely coverage in partner newsletters too.
PR
Awards can really help amplify your business as well as reassuring interested customers! We successfully supported Riverside Cabins with various award entries, resulting in them winning Best Sustainable, Ethical and Responsible Tourism Business in the 2023 and 2024 West Midlands Tourism Awards following previous wins in 2022 for Best New Business and Glamping Park.We also work with Green Tourism on their behalf, where they achieved an impressive SIlver Award. They were also shortlisted for Shropshire Chamber of Commerce’s Best Company for 2024!
“These ladies have been a great support, providing a strategic plan, sounding board and provide creative solutions to tactical and operational challenges (of which there have been many!).”
Anthony
Owner; Riverside Cabins
