The Brief
We’ve been working with the team at this magical ancient woodland attraction since September 2022. Our remit is to generate day visitors, accommodation bookings as well as assisting with onsite branding and media and film enquiries!
Our Work
Social Media
Manage social media to reflect visits from film-makers, seasons, wildlife to championing their neighbouring attractions, sourcing and developing engaging content.
Influencer marketing
Collaborating with relevant partners to build awareness among a range of targeted audiences.
Other
Email campaigns and SEO, photo and video shoots plus plenty of PR and project management too!
The results so far
Key results
- An Influencer visit from The Med Gardener had over 1.1M views and growing, reaching 986k accounts and 37k saves, leading to an increase in followers and footfall.
- We’ve seen Instagram followers grow by 56% and Facebook by 22% to 12k and 39k respectively in 18 months with relevant influencers and engaging content for a range of audiences from setjetters to nature lovers. Harnessing the amazing user generated content (UGC) is so important for Puzzlewood too!
- Working closely with the regional tourism board, we ensure the partnership is working as hard as possible, following up opportunities for press visits to competition collaborations and more. Most recently we’ve been on film location training, helping ensure Location Managers can easily find and connect with places of potential interest!
“Working with Laura and the team at Marchwood Marketing has been fantastic. They’re easy to work with, quick to respond, and always ready to jump in when we need help. We look forward to continuing to work with them.”
Mary & Jess
Owners, Puzzlewood
