The Brief
Pedalabikeaway initially asked us to manage their social media and grow family audiences during the high season. The brief quickly expanded to cover all aspects of their marketing at their Bike Hire, Café and Shop at the Forest of Dean Cycle Centre as well as Mallards Café and Dare Valley Bike Park including social media management, email marketing, PR, influencer campaigns, digital advertising, web/SEO, and wider project management.
Our Work
Social Media
Managed Facebook & Instagram for Pedalabikeaway and Mallards Café and Dare Valley Bike Park, including content planning, competitions, and seasonal campaigns around their relevant themes.
Content & PR
Coordinated professional photo/video shoots, managed press releases, and created consistent brand storytelling.
Email Marketing
Edited, designed and scheduled regular segmented and automated campaigns with outstanding open rates and developed customer retention campaigns.
Influencer Marketing
Secured relevant influencer visits and giveaway collaborations to extend reach & engagement
Digital Ads
Ran targeted PPC campaigns across Google and Facebook with strong ROI for both Pedalabikeaway bike hire, Dare Valley Bike Park and Pedal Syndicate bike shop.
Awards & Product Development
Researched & wrote relevant award applications, initiated holiday accommodation collaboration and introduced family-focused initiatives.
Web & SEO
Delivered a website rewrite, SEO optimisation, and ongoing content updates.
Project Management
Liaised with the local tourism board and other sector specific stakeholders to maximise regional opportunities, partnerships and press coverage.
The results so far:
Social Media Growth
- PBA Facebook: +24%
- PBA Instagram: +39%
- Mallards Café Facebook: +54%
- Mallards Café Instagram: Newly launched 311 followers and growing
Email Marketing
Consistent 40–50% open rates (well above industry average)
Awards
Silver Award, SW Tourism Awards 2024 (PBA Café)
PPC Campaigns
Up to 16x ROI on Google & Facebook ads
Website Traffic
200% growth in engaged sessions in last 2 years alone.
Influencer Campaigns
Reach & engagement boosted to key target family and DINK audiences through carefully selected collaborations and giveaway campaigns
Press Coverage
Press Coverage for events, awards and new trails
Web & SEO
Improved visibility, user experience, and fresh, relevant content
Partnerships
Leveraged local networks to enhance visibility and opportunities including TV & press coverage.
“We initially appointed Tanya and the team to communicate and engage with a family audience over the peak summer season, and they added real value to our business.
They are a diligent, professional and experienced team that were able to help us grow our business, so we could focus on operational delivery.
I’d have no hesitation in highly recommending them.”
Gareth Sheppard-Jones
Managing Director, Pedalabikeaway (Group)
