The Brief
We’ve worked with Churchfields since May 2021 to promote their new family orientated farm events and facilities as they diversify their farm business. Our objective is to increase both awareness of their facilities and revenue for events and to grow year round footfall in their cafe with general public visits and private events.
Our Work
Social media management
Planning, content building (including video and photoshoots), instameets and influencer work, scheduling and reviewing.
Paid social campaigns on Facebook and Instagram
Targeting new audiences to raise awareness as well as retargeting campaigns
Email marketing
Built an engaged and growing database of subscribers from scratch who receive regular newsletters and updates.
PR
Press releases and events securing local coverage, together with awards and local collaborations including Visit Worcestershire.
Results to date:
Sell out events and increased footfall
Social Media management and paid social campaigns have strongly contributed to many sell out events and significant uplift in cafe trade. A Facebook and Instagram advertising campaign for their 2023 Summer of Fun event generated over 10k visitors to their website with a low cost per click.
Launching subscriber signs ups and successful competitions meant In the first 6 months, they were able to email over 5000 engaged subscribers! Our targeted and engaging newsletters are achieving above average open rates of 44%. It’s also helped launch and sell out events within 24 hours!
Increased reach and awareness
PR projects including applications for various relevant awards have seen 4 finalist awards to date too. Successful press releases have generated local radio and media coverage, leading to a sell out launch of the new adventure park. We’ve also researched and coordinated relevant influencer visits, generating some great content and engagement.
“Tanya and Laura have been a great support, making our social media work harder and more effectively and helping us to keep up to date with our website. They’ve introduced a regular newsletter and have been instrumental in gathering subscribers for us. They challenge us to constantly source more (and higher quality) photography and video and help us make the most of user generated content. They are definitely a key part of our team.”
Gillian
Owner; Churchfields Farm
